Emel 2017 Collection Launch.

It’s a wrap!

Emel 2017 Collection launched on the 20th of April 2017 and at Ben’s Independant Grocer, Glo Damansara. Being a socially conscious Raya Collection, Emel’s  2017 campaign is focused on hunger whereby BEN’S INDEPENDENT GROCER (B.I.G.), DS BORNE0 and THE GOOD SHOP to collect funds and food aid of RM70,000,-

Before the fashion show, the team drank enough coffee to last for the entire day, set up the registration counter, and made sure that all seats were occupied with awesome goody bags and exclusive Emel blankets. The goody bags consisted of cereal boxes, beauty products from Sephora, and Emel travel chilli.

18519428_1676573362649937_8049575804890963585_n

 

IMG_9754

Our Brand Manager, Hanim, checking seat coordinates.

We exhibited hunger facts around the supermarket and gave attendees a tour before guiding them to the refreshment area provided by Nescafe Dolce Gusto and KL Cocktail Co. before they were ushered to their seats.

IMG_9705

 

IMG_9687

During the arrival of guests, they can be seen goofing around the photo wall area, showing big smiles, and posing for the camera! Some of our guests also wore the Emel 2017 Collection pieces to the show which can be seen on Marsha Milan, Sharifah Amani, Sharifah Aleysha, and Yasmin Hani.

Celebs goofing around

18588880_1676469339327006_598333810218882764_o

18485965_1676585815982025_7739966484027570195_n-horz

18527272_1676500565990550_6717663300315588669_o-horz

18519589_1676572822649991_8660520021330898028_n

After the photo session, our emcee Edwin (photo above) announced that the show will be starting soon and everyone took their seats and settled down. As soon as the music started playing and the runway lights flickered on, everyone kept quiet, took their phones out, and started recording the show. There were a lot of oohs and aahs while the models were walking down the runway so its safe to say that the show was an amazing one!

18447597_1676560102651263_5812262252550516010_n 18485323_1676560165984590_1227277219226259868_n18519872_1676560309317909_2894442258940290383_n

“Colourful Traditions” is a luxe yet vibrant collection inspired by the beauty found in our culture during the month of Raya. The collection features exuberant colours and unique prints, reflecting on the meaningful and joyous celebration. Geometrical lines were inspired by the weaving of leaves to make Ketupat, the symbol of Raya,  whereas the flowers signify compassion and generosity, in line with Emel by Melinda Looi’s spirit of giving back.

18485330_1676572942649979_7467586782574962231_n

18451618_1676517985988808_3737844984343878803_o

The show ended with Melinda standing in the middle of the models and guests while everyone applauded. Looking forward to the next show, till then!

For more photos, view it on our Facebook page here. Shop the collection now at:


Zalora: http://bit.ly/emel17-zalora
Fashion Valet: http://bit.ly/emel17-FV
Emel: http://bit.ly/emel2017

Leave a Reply

Please use your real name instead of you company name or keyword spam.